OPINION: An intranet can boost your bottom line
Frequently dismissed as nothing more than a glorified corporate notice board, an intranet can actually help you drive sales and boost the marketing of your business, according to Elateral's Paul Goater.
View ArticleNEW SITE REVIEW: Arsenal site
ValueClick Europe's Carl White finds the Arsenal site might be more of a commercial vehicle for the club than a mecca for the ardent fan
View ArticleSECTOR CHECKER: Ifyouski.com has a lot to offer winter sports fans
ValueClick Europe's Carl White tries out the new features on ifyouski.com and takes a look at what its rival skiing-related web sites can offer.
View ArticleDigital direct: The tools are there to deliver what our customers want
Digital direct marketing can be the most powerful form of commercial communication in the media mix. However, too often, it is let down by key areas of the campaign not functioning properly together.
View ArticleDigital marketing communication
Three distinctive new properties of digital communication are defined and investigated. A paper by J Deighton, T P Barwise, London Busines School
View ArticleSector checker: Butlins succeeds by putting booking in its proper place
Amanda Anthony from MSN UK takes time out to discover a holiday booking system from Butlins that looks good and is painless to use.
View ArticleSector checker: Odeon's revamped site could do more to engage visitors
MSN UK's Katy Adelson finds Odeon has a lot to offer cinema-goers online, but feels the chain could do more to exploit the web's many opportunities
View ArticleDigital marketing's naughty steps
Some digital marketing practices are unethical and can cause more problems than they solve
View ArticleBack to basics
Magazine publishers teach us a few things about engagement: know your customers inside out, provide what they want and embrace change.
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